What Communications Are Sent to Adopters From Petszel?

Petszel helps shelters and rescues stay connected with adopters through a thoughtful, scheduled series of emails and texts. These communications check in at key moments in the adoption journey to provide support, gather feedback, and strengthen long-term pet retention.

📅 Survey Schedule Overview

Adopters receive short surveys via email and SMS at key milestones post-adoption:

• Day 1: First impressions of the adoption experience

• Week 1: Early adjustment and challenges

• Month 1: Deeper check-in on training, vet care, and bonding

• Month 2: Progress and potential concerns

• Month 3: The “Rule of 3” milestone reflection

• Month 4: Photo and story submission

• Month 6: Long-term well-being check

• Year 1: Anniversary reflection and ongoing support

Each communication includes:

• A short, mobile-friendly email or text message

• A personalized survey link with dynamic fields like pet and adopter names

• Optional follow-up support, based on adopter responses

💡 Adopters are also sent up to two reminders per survey if they haven’t responded yet.

📬 Email and Text Content Highlights

• Warm, friendly tone from the shelter or rescue team

• Encouragement to share feedback or ask for help

• Links to resources, surveys, or tips when challenges are reported

• Photo submissions for Month 4 (with optional social media sharing permission)

📊 Types of Feedback Collected

Surveys include a mix of quick ratings and open-ended questions, such as:

• How is the pet adjusting?

• What’s going well or needs attention?

• Have you visited a vet or found a trainer?

• Are there behavior concerns you’d like help with?

• Would you like the shelter to follow up with more support?

This information helps shelters and rescues better serve adopters and identify trends or red flags in pet adjustment and retention.

Consistent, compassionate communication through Petszel helps adopters feel supported—and gives your organization the insights needed to improve outcomes.